Consumers are more empowered today than ever before, thanks to new technology and access to real-time information. A retailer that equips its operation with the right technology can turn the consumer’s increased access into an advantage, leading to higher sales, improved efficiency, and a more satisfying customer experience.
Howard Tech has helped retailers leverage technology to improve customer interactions, build reliability and contain costs – all of which lead to higher profits. We have worked with retailer clients across Maryland in Howard County, Baltimore, Columbia, Ellicott City, Jessup, Hanover, Linthicum, Annapolis, Laurel, Elkridge and Fulton. We understand the particular challenges for today’s retailers including:
- Competition – retailers are competing with businesses all over the world, in addition to the store down the street.
- Pricing pressure – a single mouse click allows a buyer to compare prices from many retailers for a given product, driving prices down.
- Employee recruiting and retention – retailers are constantly challenged to attract strong staff and to keep the key employees long term.
IT Solutions for Retailers
Effective retail management depends upon interaction and feedback from your customers and your employees. Technology is crucial in facilitating this communication.
Your customers are expect to be connected. Provide wireless access that improves the customer experience, and collect contact information when the service is accessed, for future communication and marketing.
Numerous cloud applications and tools are available to assist retailers, reducing costs and improving overall business performance.
Critical data must be backed up regularly, both locally and offsite to maximize uptime and reduce risk of business disruption.
If you’re open for business, but your infrastructure fails you, are you really open for business anymore? Minimize downtime and ensure continuity with a strategy for an optimized, secure infrastructure to support your operations.